In a digital world filled with over 70 million new WordPress blogs every month, making your blog stand out might feel like an insurmountable challenge. But still, blogging remains one of the most powerful tools in a marketer’s arsenal – it is capable of driving traffic,...
https://www.youtube.com/watch?v=ue_qBp3NAFc With over 70 million new blogs on WordPress every month, you may be wondering if it's even worth bothering to blog. Well, I am here to tell you that it absolutely is - and it's one of the most important aspects of a digital marketing...
https://www.youtube.com/watch?v=CmsKhq37vc0 Today, over 80% of marketing and advertising firms are using AI to help build dynamic campaigns, write more compelling subject lines and web content, and develop original artwork...
With the end of the year rapidly approaching, it is important to get your 2024 marketing strategy in top shape so that you go into the holiday season and the new year with a plan in mind. Here are some strategies you can use to...
When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner's son with a new marketing degree and zero experience are...
Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that resonate with them. While those are the goals to strive for, there are also some common mistakes that you may...
Here’s where they are and the reasons why Today, regardless of industry, social media plays a huge role in how brands and businesses disseminate their messages and craft their public perception. In many cases, business leaders and C-Level people are having a social media presence which...
Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for your website account, and your hosting package. If you plan to make your own website on a WIX-type platform, know...
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about where they can cut costs in order to maximize profits. Unfortunately, when it comes to budget cuts, marketing is often...
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for success in 2023. Make a list of the marketing tactics that had the best results and helped you meet your business...