Our Monday Marketing Minute is about why all businesses need social media marketing. It helps: Build awareness and get attention. Communicate that you are an authority Deliver your authenticity Encourages follower engagement Share your expertise through free advice Be sure you have a strong
This is the year to review your current website and make sure it’s up to date. Here are a few items you want to consider: Does your Home page have the most important and valuable information about your business? That’s the page most visitors land
My first #𝗠𝗼𝗻𝗱𝗮𝘆𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗠𝗶𝗻𝘂𝘁𝗲 of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment…a very important distinction. In marketing, authenticity is extremely important in promoting yourself and your business to potential clients. Tell your story in a
With over 70 million new blogs on WordPress every month, you may be wondering if it’s even worth bothering to blog. Well, I am here to tell you that it absolutely is – and it’s one of the most important aspects of a digital marketing
Today, over 80% of marketing and advertising firms are using AI to help build dynamic campaigns, write more compelling subject lines and web content, and develop original artwork…so learn why we think AI is a good thing and not something to be feared or shunned.
When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner’s son with a new marketing degree and zero experience are
Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for your website account, and your hosting package. If you plan to make your own website on a WIX-type platform, know
Is “Perfectionism Paralysis” stopping you from marketing your business? I address this in my #MondayMarketingMinute video today. There is no such thing as “perfect”. So be sure to consider that it’s more important to move forward with marketing that is relevant and consistent so your
On this episode of Meet The Experts, we have the talented Videographer and Podcaster, Steve Ewing talking with me. Steve is the owner of Stand Inside Media and will be discussing Podcasts with us in this episode.
Meet the Experts is pleased to have as our guest, Kevin Perlmutter, founder and President of Limbic Brand Evolution. Limbic helps brand leaders become even better at attracting and retaining customers by turning emotional insight into a competitive advantage. Listen in as Kevin and I
Ilene Greene, President of MarketShare Communications, interviews Andrea Pass, Founder of Andrea Pass Public Relations, about the importance of using press coverage to build brand awareness, manage company reputation, and drive sales via editorial content and coverage.
Content marketing is having a huge impact on business today. Not only are we finding it makes a difference, but our clients’ websites are getting a lot of activity due to the content marketing we are creating. Watch this video to learn about the stats