Videos

As the new year approaches, many businesses make the decision to hire a marketing firm but often they are not sure how to go about doing that. Here are five huge errors companies frequently make when interviewing a marketing firm—and how to avoid them: Have

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝗲𝗮𝘀𝘆 𝗮𝗻𝗱 𝘁𝗶𝗺𝗲-𝘀𝗮𝘃𝗶𝗻𝗴 𝗲𝗻𝗱-𝗼𝗳-𝘆𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗻𝗼𝘄. 1. Share your top achievements for 2024 with clients, prospects, and business colleagues. 2. Talk about new plans for your company in 2025 – adding new services/products, making a move,

As companies everywhere engage in their annual goal-setting ritual for 2025, we take a different approach at MarketShare Communications. While others ask, “What are our goals?”, we ask, “What do we want to achieve?” This subtle shift in perspective makes a profound difference in how

 Our Monday Marketing Minute is about why all businesses need social media marketing. It helps: Build awareness and get attention. Communicate that you are an authority Deliver your authenticity Encourages follower engagement Share your expertise through free advice Be sure you have a strong

This is the year to review your current website and make sure it’s up to date. Here are a few items you want to consider: Does your Home page have the most important and valuable information about your business? That’s the page most visitors land

My first #𝗠𝗼𝗻𝗱𝗮𝘆𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗠𝗶𝗻𝘂𝘁𝗲 of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment…a very important distinction. In marketing, authenticity is extremely important in promoting yourself and your business to potential clients. Tell your story in a

With over 70 million new blogs on WordPress every month, you may be wondering if it’s even worth bothering to blog. Well, I am here to tell you that it absolutely is – and it’s one of the most important aspects of a digital marketing

Today, over 80% of marketing and advertising firms are using AI to help build dynamic campaigns, write more compelling subject lines and web content, and develop original artwork…so learn why we think AI is a good thing and not something to be feared or shunned.

When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner’s son with a new marketing degree and zero experience are

Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for your website account, and your hosting package. If you plan to make your own website on a WIX-type platform, know

Is “Perfectionism Paralysis” stopping you from marketing your business? I address this in my #MondayMarketingMinute video today. There is no such thing as “perfect”. So be sure to consider that it’s more important to move forward with marketing that is relevant and consistent so your

On this episode of Meet The Experts, we have the talented Videographer and Podcaster, Steve Ewing talking with me. Steve is the owner of Stand Inside Media and will be discussing Podcasts with us in this episode.