When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner's son with a new marketing degree and zero experience are...
Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that resonate with them. While those are the goals to strive for, there are also some common mistakes that you may...
Here’s where they are and the reasons why Today, regardless of industry, social media plays a huge role in how brands and businesses disseminate their messages and craft their public perception. In many cases, business leaders and C-Level people are having a social media presence which...
Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for your website account, and your hosting package. If you plan to make your own website on a WIX-type platform, know...
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about where they can cut costs in order to maximize profits. Unfortunately, when it comes to budget cuts, marketing is often...
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for success in 2023. Make a list of the marketing tactics that had the best results and helped you meet your business...
As businesses clamor to captivate people’s attention and stay relevant, there is a large emphasis placed on the need to keep content fresh. Having a regular cadence of new marketing content to keep your customer base engaged, is critical in maintaining a healthy path to...
Is "Perfectionism Paralysis" stopping you from marketing your business? I address this in my #MondayMarketingMinute video today. There is no such thing as "perfect". So be sure to consider that it's more important to move forward with marketing that is relevant and consistent so your...
We know it can be daunting coming up with creative content for social media week after week. So we're here to help! We've compiled a list of 10 types of content ideas for your posts. 1) Promotion /Advertisement Post: Might seem like the most obvious, but...
On this episode of Meet The Experts, we have the talented Videographer and Podcaster, Steve Ewing talking with me. Steve is the owner of Stand Inside Media and will be discussing Podcasts with us in this episode....