Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for your website account, and your hosting package. If you plan to make your own website on a WIX-type platform, know...
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about where they can cut costs in order to maximize profits. Unfortunately, when it comes to budget cuts, marketing is often...
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for success in 2023. Make a list of the marketing tactics that had the best results and helped you meet your business...
As businesses clamor to captivate people’s attention and stay relevant, there is a large emphasis placed on the need to keep content fresh. Having a regular cadence of new marketing content to keep your customer base engaged, is critical in maintaining a healthy path to...
Is "Perfectionism Paralysis" stopping you from marketing your business? I address this in my #MondayMarketingMinute video today. There is no such thing as "perfect". So be sure to consider that it's more important to move forward with marketing that is relevant and consistent so your...
We know it can be daunting coming up with creative content for social media week after week. So we're here to help! We've compiled a list of 10 types of content ideas for your posts. 1) Promotion /Advertisement Post: Might seem like the most obvious, but...
On this episode of Meet The Experts, we have the talented Videographer and Podcaster, Steve Ewing talking with me. Steve is the owner of Stand Inside Media and will be discussing Podcasts with us in this episode....
Meet the Experts is pleased to have as our guest, Kevin Perlmutter, founder and President of Limbic Brand Evolution. Limbic helps brand leaders become even better at attracting and retaining customers by turning emotional insight into a competitive advantage. Listen in as Kevin and I...
Ilene Greene, President of MarketShare Communications, interviews Andrea Pass, Founder of Andrea Pass Public Relations, about the importance of using press coverage to build brand awareness, manage company reputation, and drive sales via editorial content and coverage....
2022 is the year of transformation away from traditional advertising and conventional marketing and moving forward towards developing digital content, putting relevant posts on social media, and spending fewer dollars for paid media. For years so many companies have been spending huge amounts of money on...