What in The World is “Mercury is Retrograde” and Does That Affect Your Life and Business?

What does a planet in Retrograde mean?

Mercury and Venus, being within Earth’s orbit around the Sun, move in the same direction as all the other planets. However, they occasionally create an optical illusion where they seem to travel backward during their orbit to position themselves between Earth and the Sun…and is known as retrograde.  This is merely an illusion caused by the speed difference in their orbits. Mercury travels faster than Earth around the Sun, so when Earth is closest to Mercury, it seems as though Mercury is moving in reverse. This usually happens about three times a year.

Astrologically speaking, how does any of this impact your life and your business…or does it? If you adhere to the signs of the Zodiac and study astrology, you are familiar with this phenomenon and understand how it can often change what you do and how you feel.

For those of you that are skeptics, there is some belief that certain times of the year the planetary movements do affect us personally and can positively or negatively impact our decision-making processes – (although scientifically no proof).

So, what does that mean for you as a businessperson this year between August 4th and August 27th when Mercury is retrograde? In astrology, Mercury retrograde symbolizes change and often disrupts the normal flow of life.

  • It is believed that this is a time when communications can be misunderstood so it is advisable to think carefully before you speak or send correspondence such as emails or texts. This is especially true if you are considering making major decisions like signing a contract or making personal or business commitments or agreements.
  • Mercury retrograde can be beneficial by bringing past issues to light, encouraging people to slow down and be more intentional. It serves as a period for reflection and revision rather than action.
  • Mercury retrograde can cloud mental clarity, causing anxiety and a rush to complete tasks. However, giving in to this urge can be counterproductive. During this cosmic event, attempting to fit too much into too little time could lead to mistakes.
  • Mercury retrograde offers an opportunity for reflection and renewal. It’s a time to reassess our priorities and contemplate our future goals. This period is perfect for releasing the need to control every aspect of our lives and learning to trust in the natural flow of nature.

The takeaway from this is even if you don’t believe in astrology, use this time in August to evaluate where you are in business today. Take the month to contemplate your next moves, plan for the end of third quarter, think about how to finish the year with a positive attitude and look ahead to a successful 2025!

If you are a forward-looking business owner and frustrated with your current marketing initiatives (or lack thereof), we’d be happy to discuss next steps with you. Let’s start a conversation — choose a time that’s convenient for you in August and click on the calendar to set something up. Here’s to reaching for the stars!!!