Despite rumors to the contrary, email marketing is not dead! As a matter of fact, email marketing is quite alive and well. It continues to be a vital tool for businesses to communicate directly with their clients, prospects, and target markets.
Here are a few benefits of email marketing and why it remains a top choice for lead generation with businesses today:
The Price is Right: Compared to other marketing channels, email marketing is relatively inexpensive. It offers a high return on investment (ROI) when done properly because it requires minimal investment while having the potential to reach a large audience with your messaging.
Direct Access to Your Audience: Emails land directly in the inboxes of your audience, ensuring your message is delivered personally. With the prevalence of smartphones, your emails can reach your audience no matter where they are – any time of the day or evening and any day of the week.
Increased Website Traffic: By including links to your website within your emails, you can drive traffic directly to your site or to special landing pages. This can lead to increased engagement with your content, products and/or services, ultimately, leading to more conversions.
Immediate Impact: Email marketing can drive results almost immediately. Promotions or offers can lead to a quick increase in sales, sign-ups, or other actions you want your audience to take.
Measurable Results: With email marketing, you can track opens, clicks, and conversions, allowing you to understand how your audience interacts with your emails, what is working and what needs to be changed. This data is invaluable for optimizing future campaigns and strategies.
Builds Relationships and Loyalty: Regular, valuable email communication can help build relationships with your audience and educate them about your company, your brand, and your vision. Over time, this fosters loyalty and trust, which are crucial for customer retention and encouraging new and repeat business.
Integration with Other Marketing Channels: Email marketing can be integrated with other marketing strategies and channels, such as social media, to create a comprehensive, multi-channel marketing approach.
Although the popularity and overall influence of social media has grown immensely over the past few years to reach new audiences with a broad approach, email remains a cornerstone of digital marketing because it reaches recipients directly in their Inboxes. Its adaptability, proven effectiveness and the depth of engagement it offers make it an indispensable tool for businesses looking to maintain and grow their customer base.
At MarketShare we know how to get your messages out to your target audience at the right time — and in the right tone that helps get those emails read! We create email campaigns that improve the open rate and click-throughs to your website and increase new customer contacts. Reach out and set up some time on our calendar to discuss a new targeted email campaign for your company: Calendar.