About Us

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MarketShare Communications specializes in propelling small and middle-market companies and closely held businesses and non-profits, to a new level by energizing their brand, expanding awareness, gaining more market share and realizing growth potential.

Since its inception in 1988, MarketShare has evolved into an exciting, dynamic and strategic marketing agency. How? By providing clients with compelling and creative marketing solutions combined with unparalleled service and commitment, all while staying current with today’s technology. In other words, we are and have been totally dedicated to helping companies get their unique message out to their target audience.

Ilene Greene

President & Founder ilene@marketsharecomm.com

Ilene B. Greene started her career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company for two years, she opened MarketShare Communications in 1986 to bring results-driven marketing and advertising services to small and middle-market companies in northern NJ and the NY/NJ metro area.

In 2004, Ilene merged MarketShare Communications with Design Graphics and assumed the position of President, with her partner, co-owner and husband, Ted Polmar, who held the role of Vice President and CFO. 

Ilene has held leadership positions with various business organizations and trade associations over the years including: 

  • Montville Chamber of Commerce – Board member, started the Women’s Business Committee
  • Morris County Chamber of Commerce – Women in Business Committee Member, Business Development Committee Member
  • NJ Advertising Club – Past President and long-time board member  
  • Commerce and Industry Association of New Jersey (CIANJ) – Past Member, Advisory Panel Member for the Women’s Leadership Council and Small Business Council
  • BizCircles Networking Events – Co-facilitates executive peer group with partner Ted Polmar
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

In October of 2008, Ilene was inducted into the NJ Advertising Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBIZ. Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.

Ted Polmar

Chief Marketing Officer and Co-Owner

Ted’s business background began selling medical equipment and supplies. Soon thereafter he became a Marketing Manager for IPCO Hospital Supply, a national distributor, where he developed new products for the hospital marketplace. He is credited for developing the:

  • Disposable Electro Surgical Pencil
  • Patient Belongings/Emergency Room Bags

After working for IPCO he developed his own Operating Room Sterilization Tray business.

Ted founded Design Graphics in 1976, an advertising and marketing agency, producing brochures, catalogs, product sheets, ads and other collateral materials for local and regional clients. The agency grew rapidly by developing websites for small and mid-size companies.

In 2004, Ted merged Design Graphics with MarketShare Communications, becoming Chief Marketing Officer and co-owner. As the company’s Chief Marketing Strategist and a certified Facilitative Leadership Trainer, Ted has the unique ability to clearly delineate business problems using a team approach. He has successfully leveraged these talents to help MarketShare’s clients develop marketing and branding programs based on implementing sound business strategies that increase business revenues while growing bottom-line profitability.

Ted has been involved in various business organizations and trade associations over the years including:

  • Morris County Chamber of Commerce – Business Development Committee Member, Technology Committee Member
  • BizCircles Networking Events – Co-facilitates executive peer group with partner Ilene Greene
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

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