About Us
Meet the Dynamic Duo of Digital Marketing
About Us
Meet the Dynamic Duo of Digital Marketing
The brains (and fresh marketing ideas) behind MarketShare Communications belong to Ilene Greene and Ted Polmar—spouses, business partners, and fun people to know.
Strategic Marketing Agency with Results Driven Solutions
Started in 1986, MarketShare Communications has grown into a dynamic strategic digital marketing, website development, and social media firm. The company began with the mission to help small and middle-market companies, family-owned businesses, and solopreneurs, have access to the same type of innovative marketing services that only enterprise companies could afford. This has been the focus of MarketShare since its inception and over the years we have adhered to our original mission.
Over the years MarketShare has provided its clients with creative and comprehensive solutions to their marketing. Our full-service team of experienced marketing professionals will help your business achieve growth by delivering innovative marketing with measurable success.
Why Choose MarketShare?
With MarketShare Communications, you get all your marketing needs handled from one agency. There’s no need to hire one person to handle social media, another to work on blogging or email marketing, or yet another to update your website. Once we develop a customized digital marketing strategy for your business, we take care of it all.
That said, getting results takes time and ongoing activity—one and done never yields great results. That’s why we typically work with most clients on a retainer basis so that we can build a long-term relationship and roll out various campaigns and activities based on sound strategies—and to get the best ROI from your marketing dollars. We act as your fractional CMO – so you can concentrate on doing what you do best…growing your business.
When you work with MarketShare Communications, you get the benefit of our years in the business, our broad expertise in all things marketing, and our commitment to your success through sound strategy and detailed service, customized to your needs. We take a logical approach to your marketing, to create a brand identity that makes the best sense for your business and your goals.
Our Team
“I live for my Monday Marketing Minutes”
Ilene started her career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company for two years, she opened MarketShare Communications in 1986 to bring results-driven marketing and advertising services to small and middle-market companies in northern NJ and the NY/NJ metro area.
In 2004, Ilene merged MarketShare Communications with Design Graphics and became co-owner with her husband, Ted Polmar. In October of 2008, Ilene was inducted into the NJ Advertising Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBIZ. Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.
Ilene has held leadership positions with various business organizations and trade associations over the years including:
- Montville Chamber of Commerce
- Morris County Chamber of Commerce
- NJ Advertising Club
- Commerce and Industry Association of New Jersey (CIANJ)
- BizCircles Networking Events
- Continuing and Professional Education Center of William Paterson University
“Will work for toasted bialys with lox and a shmear”
Ted’s business background began in medical equipment and supplies. He became a marketing manager for IPCO Hospital Supply, a national distributor, where he developed new products for the hospital marketplace. Never one to miss an opportunity to create products that meet a need, Ted later developed his own operating room sterilization tray business.
In 1976, Ted founded Design Graphics, an advertising and marketing agency, and merged the company in 2004 with MarketShare Communications. As the company’s chief marketing strategist and a certified facilitative leadership trainer, Ted has the unique ability to clearly delineate business problems using a team approach. At MarketShare, we leverage those talents to develop marketing and branding programs for clients based on sound business strategies that increase business revenues while growing bottom-line profitability.
Ted has been involved in various business organizations and trade associations over the years including:
- Morris County Chamber of Commerce
- BizCircles Networking Events
- Continuing and Professional Education Center of William Paterson University
Keith Sturgill
Web Developer
Keith has been with MarketShare since 2006 and is our website guru extraordinaire! If it has to do with your website – Keith can handle it. Everything from creating dynamic websites, to figuring out custom code, handling hosting & domain issues, and everything in between. Keith loves a good challenge and in all the years he has been with MarketShare, he has never NOT figured out a website problem.
Keith raises cockatiels and finches and they are often heard singing at one of our strategy meetings late in the afternoon. We appreciate their “Tweets”!
Genevieve Mitchell
Social Media Marketing
Genevieve, who joined our company in 2022, is a social media specialist. Prior to joining us, Genevieve graduated from Rutgers University in 2018 with a degree in English. She has prior experience working in social media and corporate event planning.
Genevieve handles planning and implementing of social media for several client accounts, helping them grow their following, interactions, and lead generation. She is also our in-house video editor and helps make web and social media videos become more dynamic.
In her personal life, Genevieve is a wife and mother of a 3-year-old son. When not working, she enjoys reading, knitting, and going for walks.