Small & Medium Businesses (SMBs)
Small Businesses, particularly those with between 10–100 employees, have several challenges that are specific to their size and budget constraints that larger companies do not face. MarketShare was founded with the mission to help smaller companies compete in a very competitive marketplace.
MarketShare’s Small Business Program
The best strategy for marketing a small business involves a focused approach that maximizes limited resources while effectively reaching and engaging your target audiences.
At the outset we get together with your leadership team for a comprehensive strategy meeting where we identify and learn about your target market(s), clearly define the ideal customer profile (ICP) to understand their needs, challenges, and decision-making processes.
We then develop an on-going marketing plan where we lay out the program that will best suit your business and industry, and successfully achieve your goals within your budget. Upon your approval, and acting as your fractional marketing department, we implement the agreed upon marketing plan.
Oftentimes the plan uses a multi-channel approach to reach as many clients or customers as possible within a set amount of time and usually includes:
- Website design or redevelopment to distinguish your brand identity and set you apart from your competition.
- Content Marketing to create valuable, informative content that addresses the pain points and interests of your target market through blogs, case studies, updated website content that showcase your expertise and offer solutions.
- Social Media Engagement where we leverage LinkedIn, Instagram, YouTube and other relevant social media platforms to connect with prospects, share valuable content, and participate in industry discussions.
- Email Marketing campaigns to nurture leads, share content, and keep your audience informed about your services and industry insights.
- Customer Testimonials and Case Studies help to showcase your successes from satisfied clients and build credibility and trust with potential customers.
- Webinars and Workshops where we can help you plan and moderate online events that provide value to your audience, demonstrate your expertise, and engage directly with potential clients.
- Continuously Monitoring the performance of your marketing efforts using analytics tools and adjust strategies based on data insights to improve effectiveness and ROI.