Small & Medium Businesses (SMBs)

Small Businesses, particularly those with between 10–100 employees, have several challenges that are specific to their size and budget constraints that larger companies do not face. MarketShare was founded with the mission to help smaller companies compete in a very competitive marketplace.

MarketShare’s Small Business Program

The best strategy for marketing a small business involves a focused approach that maximizes limited resources while effectively reaching and engaging your target audiences.

At the outset we get together with your leadership team for a comprehensive strategy meeting where we identify and learn about your target market(s), clearly define the ideal customer profile (ICP) to understand their needs, challenges, and decision-making processes.

We then develop an on-going marketing plan where we lay out the program that will best suit your business and industry, and successfully achieve your goals within your budget. Upon your approval, and acting as your fractional marketing department, we implement the agreed upon marketing plan.

Oftentimes the plan uses a multi-channel approach to reach as many clients or customers as possible within a set amount of time and usually includes:

By integrating these strategies, we have helped many small and medium businesses build a strong presence, attract and engage their target audience, and ultimately drive business growth.