Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that…
Author: Ilene Greene
More Company Executives Are Spending Time on Social Media
Here’s where they are and the reasons why Today, regardless of industry, social media plays a huge role in how brands and businesses disseminate their…
Monday Marketing Minute: Do You Have Access to Your Website?
Understand whether or not you have full control and access to your website and your hosting. Be sure you know your passwords and logins for…
How to Keep Your Company Moving Forward During Difficult Economic Times
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about…
The End-of-Year Marketing Checklist
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for…
7 Fourth Quarter Marketing Activities to Build End of Year Success
With the end of the year rapidly approaching, it is important to get your marketing strategy in top shape so that you go into the…
7 Ways to Refresh Your Content for Better Lead Generation
As businesses clamor to captivate people’s attention and stay relevant, there is a large emphasis placed on the need to keep content fresh. Having a…