If you’re running a small to mid-sized B2B business with 10–100+ employees and annual sales between $5M and $25M+, at some point you’ve likely felt the need to update your brand. Maybe your logo feels outdated, or your marketing materials look a little “tired” and...
In times of economic uncertainty, it’s not uncommon for businesses to pull back on spending, which includes the marketing budget. The impulse is to scale back on advertising and promotional activities, hoping to weather the economic storm. After all, with budgets tightening and consumer spending...
Establishing a robust online presence in the current economic climate is no longer optional—it's essential for business growth and sustainability. Small businesses, medium-sized companies, and solopreneurs face unique challenges when competing for attention in the crowded digital space, but with a structured approach, you can...
In today's digital landscape, content creation has become a cornerstone of successful business strategies, particularly for B2B companies and small businesses. This strategic approach to marketing goes beyond traditional advertising, offering lasting value and meaningful connections with potential clients. Building Authority and Trust Content creation allows businesses...
As we navigate through increasingly complex market dynamics, MarketShare Communications would like to share crucial insights on B2B business growth strategies that are particularly relevant in today's economic climate. In our extensive discussions with business leaders across industries, we frequently encounter companies making the critical mistake...
As we approach the final weeks of 2024, it's the perfect moment to reflect on your marketing journey and chart your course for a successful 2025. Start by identifying which marketing initiatives delivered the strongest returns and contributed most significantly to your business objectives. These winning...
Transform Your Mental Chaos into Clarity with Sequential Thinking! Does your mind race with a myriad of thoughts about upcoming projects at one time? Turn that whirlwind into a focused stream of actionable tasks. Sequential thinking helps you tackle one item at a time, bringing order...
As the new year approaches, many businesses make the decision to hire a marketing firm to help expand their brand awareness and market presence, generate leads, and take their business to the next level. However, the process of selecting the right agency partner is often...
As we approach the final stretch of 2024, now is the critical time to fine-tune your marketing strategy for a strong finish and a powerful start to the new year. Here's your comprehensive guide to maximizing your fourth-quarter impact. Start with a Strategic Assessment Before launching new...
As companies everywhere engage in their annual ritual of goal setting for 2025, at MarketShare Communications, we're taking a different approach. While others are asking, "What are our goals?" we're asking, "What do we want to achieve?" This subtle shift in perspective makes a profound...