How to Measure Success and Evaluate Your Company’s Performance in the Marketplace As a business owner, it’s essential to understand whether your company is floundering or flourishing. While it’s easy to get caught up in day-to-day operations, regularly assessing your progress is crucial for long-term
What does a planet in Retrograde mean? Mercury and Venus, being within Earth’s orbit around the Sun, move in the same direction as all the other planets. However, they occasionally create an optical illusion where they seem to travel backward during their orbit to position
Planning a marketing strategy during the summer months for a fall kickoff is a smart move for several reasons. At this time of year many companies find business to be a little quiet and therefore the perfect time to work on your business developing new
Despite rumors to the contrary, email marketing is not dead! As a matter of fact, email marketing is quite alive and well. It continues to be a vital tool for businesses to communicate directly with their clients, prospects, and target markets. Here are a few
“Have you ever noticed that your rearview mirror is much smaller than your windshield. Clearly there’s a reason for that.” My partner and husband, Ted Polmar, has often said this when we are discussing business with our clients or in a networking meeting. And it
In a digital world filled with over 70 million new WordPress blogs every month, making your blog stand out might feel like an insurmountable challenge. But still, blogging remains one of the most powerful tools in a marketer’s arsenal – it is capable of driving traffic,
With the end of the year rapidly approaching, it is important to get your 2024 marketing strategy in top shape so that you go into the holiday season and the new year with a plan in mind. Here are some strategies you can use to
Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that resonate with them. While those are the goals to strive for, there are also some common mistakes that you may
Here’s where they are and the reasons why Today, regardless of industry, social media plays a huge role in how brands and businesses disseminate their messages and craft their public perception. In many cases, business leaders and C-Level people are having a social media presence
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about where they can cut costs in order to maximize profits. Unfortunately, when it comes to budget cuts, marketing is often
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for success in 2023. Make a list of the marketing tactics that had the best results and helped you meet
As businesses clamor to captivate people’s attention and stay relevant, there is a large emphasis placed on the need to keep content fresh. Having a regular cadence of new marketing content to keep your customer base engaged, is critical in maintaining a healthy path to