What Do We Mean By Content Marketing?
Content marketing at its core involves exploring ideas that appeal to your target audience and then creating written and/or visual content about those ideas through blogs, videos, infographics, social media posts, website updates, or other formats that create interest in your company’s brand, products or services. Good content needs to be clear, concise and easy to read as well as easily understood.
Our experience at MarketShare in recent years has proven to us that consistent and relevant content marketing done right generates leads, brings new visitors to your website and adds prospects into your sales funnel.
What's Our Process?
Here’s How We Create the Content to Drive Results to Your Business
We Spend Time Doing Research to:
- Identify your target customers
- Discover their challenges and find solutions
- Determine what they want and where they are “hanging out” on social media
Content Strategy
- Plan a program and set some goals for achievement
- Choose various content subjects & topics
- Align content with the buyer’s goals
Content Marketing
- Write keyword-rich content
- Utilize content across selected social media platforms
- Offer a Call to Action, when possible
Tracking & Measurement
- Utilize Google Analytic rankings, organic traffic, and page metrics
- Easily find information on your content’s performance
Let Us Generate Great Content for Your Brand
In a rapidly evolving digital environment, having a robust content marketing strategy is not just a luxury—it’s a necessity. At MarketShare, we are committed to helping you navigate this journey with tailored content that not only resonates with your audience but also drives tangible results.
Work with us – we’ll help you attract the right audience and convert prospects into customers. Let us create content that makes a difference.