My first #𝗠𝗼𝗻𝗱𝗮𝘆𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗠𝗶𝗻𝘂𝘁𝗲 of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment…a very important distinction.

In marketing, authenticity is extremely important in promoting yourself and your business to potential clients. Tell your story in a way that is true to your company values, your vision for your clients and your honest self.

When thinking about your marketing budget for the new year, remember that marketing should be considered an investment rather than an expense. Why? Because like investing in the stock market, real estate, or gold, only over time with wise strategic moves will you see the benefit of your investment come to fruition.