Content Marketing

Content Marketing

Do you know if your website drives traffic to your business? If not, why not?

Our experience at MarketShare in recent years has proven to us that consistent and relevant content marketing done right generates leads, brings new visitors to your website and adds prospects into your sales funnel.

What do we mean by Content Marketing?

Content marketing at its core involves exploring current ideas that appeal to your target market and then creating written or visual content about those ideas through blogs, videos, infographics, social media posts or other formats that stimulate interest in your brand, products to services. Good content needs to be clear, concise and easy to read as well as easily understood.

What’s The Process?

Here’s how we create the content to drive results to your business.

We Spend Time Doing Research to:

  • Identify your target customers
  • Discover their challenges and find solutions
  • Determine what they want and where they are “hanging out” on social media

Content Strategy

  • Plan a program and set some goals for achievement
  • Choose various content subjects & topics
  • Align content with the buyer’s goals

Content Marketing

  • Write content to be rich with key words
  • Create content for visitor engagement
  • Utilize content across selected social media platforms
  • Offer a Call to Action when possible, e.g., a form to complete, or a download

Tracking & Measurement

  • Utilize Google Analytic rankings, organic traffic, and page metrics

Content marketing should end with a win for all involved.

Our program includes:

  • One 500-750 word original blog a month
  • Two social posts a week
  • One monthly email to your email list
  • Monthly report with metrics

Are you ready to make a commitment towards increasing your web traffic and leads?

Complete the form below to get started!