First of all – the two principals, Ilene Greene & Ted Polmar – are married to each other as well as married to the business. That means they work together 24/7/365! A major feat for most couples – but with Ilene and Ted it comes naturally. Ted’s core strength of developing innovative marketing approaches combined with Ilene’s design and copywriting experience as well as detail-oriented follow-through make them a perfect additive to your high-performance marketing engine.

And unlike many other marketing firms out there today, Ilene & Ted stay involved from day one – rather than pass your account on to a junior person. That methodology has been their signature approach from day one and it hasn’t changed. From inception through completion…and even beyond…Ilene and Ted will be sure that every detail is taken care of and every project will conclude with a positive outcome.

A dynamic group of experienced marketing professionals — art director, graphic designer, web developer and programmer, SEO specialist, social media specialist and copywriter — comprise our MarketShare team to help us deliver cutting-edge marketing initiatives for measurable return on your marketing investment.

MarketShare works with:

  • Family Owned Businesses
  • Entrepreneurs/Solopreneurs
  • Professional Services Firms
  • Manufacturers/Distributors
  • B-2-B & B-2-C Companies
  • Non-Profits

We specialize in small and middle-market businesses because that’s where our experience and strong expertise lies. Our team works closely with owners, stakeholders and top management to bring practical and effective marketing solutions to your company so that you can spend time doing what you do best — working in your business — while we specialize in working on your business. Most of all, we’ve helped companies like yours achieve positive outcomes, increased brand awareness and growth.

By the time a business owner meets with us, they usually need to make some marketing decisions pretty quickly and get things moving. After a preliminary one-on-one meeting to get to know each other and determine if there is a good fit, here’s our process for onboarding and working together:


We will send you our Engagement Agreement where we spell out exactly what MarketShare is going to do for you and what we have agreed to together. Once you sign it and send it back, we can get started.

First Marketing Strategy Meeting

Upon receiving the Engagement Agreement, we schedule our first marketing meeting. We plan for 2-3 hours depending on the size and complexity of the project. We schedule our next meeting at the end of this first get together. You will receive a summary of our initial meeting and we will spell out next steps including what we will be doing, and what will be required of you and your staff for the next meeting.

The creative juices start flowing

After the first meeting, we roll up our sleeves and get to work. We plan our brainstorming session with our team and get going on your projects.

Ongoing Work

Once the project or campaign gets underway, we will meet regularly and have emails and phone calls to update you on our progress. It’s important for us to have your input along the way. There are often additional schedules that have to be met, such as photography, meetings with our social media team member, conversations with the web developer, etc.  We are on top of every project so you can be assured that everything will be completed to your expectations.

If you’re a start-up company and need a logo, branding, social media and a marketing plan, or if you’re established and unhappy with your present marketing activities or marketing agency, it’s definitely time to call MarketShare! Let’s sit down and have a discussion to see how we can help you start benefiting from our experience, talent, and strategic thinking to drive brand awareness and increased revenue to your business. Or start by getting a FREE Marketing Assessment

MarketShare’s team has the experience to invigorate and rejuvenate your entire approach to marketing and work directly with your Marketing professional(s), which will improve your market share. We become an advocate for you and your team and bring insightful strategies, cutting edge tactics and the right digital and social media channels to the table.