What do you think of when you hear the term “branding?” Probably a logo, right? But branding s far more than corporate identity.

What is branding?

Branding is a strategy that clearly differentiates one company from another and one company’s unique products and services from their competitors’. It incorporates the company’s/organization’s mission and vision to convey the who, what, why that consumers come to recognize.

Branding comprises all the components that establish a relationship between the company and customers, or between customers and a particular product or service. It can create an emotional trigger and generate immediate brand awareness. It’s the feeling we get when we talk about the company. Branding is not what you say about yourself, it’s what your customers and clients say and think about you! Or as Jeff Bezos (Amazon) says, “Your brand is what other people say about you when you are not in the room.”

Who needs branding and why?

Whether you’re starting a new business or want to grow your existing brand, establishing a strong brand identity is essential. At MarketShare Communications, we work with you to develop a unique branding and marketing approach that gets results.

We help start-ups create a look for your business that conveys who you are and what you do for your clients.

If you already have an existing brand and are looking to reach the next level, we’ll strengthen your brand with a fresh new visual identity and refreshed messaging.

MarketShare Communications’ branding and corporate identity solutions include:

  • Brand strategy – including brand statements, identifying unique selling proposition, and brand promise
  • Name development
  • Corporate image – consistent across all marketing materials (digital and print), messaging and brand voice
  • Visual identity – logo, letterhead, business cards, digital assets or other tools used to promote a brand
  • Tagline or slogan

Need a new look for your company? Want to stand out from other similar businesses? Give us a call today 973-299-8001 and let us help you get noticed.