Authenticity & Marketing Cost vs Investment My first #𝗠𝗼𝗻𝗱𝗮𝘆𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗠𝗶𝗻𝘂𝘁𝗲 of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment…a very important distinction.…