Marketing Strategy

Do you have a Marketing Plan?

A successful marketing strategy begins with a customized strategic marketing plan that defines your overall and specific marketing goals and your target audience, and then determines the best tactics to reach the objectives.

At MarketShare Communications, we work with you to develop a unique marketing program with positive outcomes. We’ll keep your business moving forward because ultimately our goal is for you to:

  • Gain more visibility
  • Develop more market share
  • Effectively reach your target audience which results in…
  • Increased revenues and realized bottom line profits

We provide an effective and well-planned marketing strategy that can be the key to success for growing your business:

Phase 1: Research and discovery

  • Who are your customers?
  • How do you reach them?
  • What are their needs and how can you fulfill them?
  • Have you done a thorough SWOT Analysis*?

Phase 2: Planning and development

  • What is the marketing budget?
  • How long do we have to achieve results?
  • What tactics make the most sense to achieve the goals?

Phase 3: Execution of plan

  • Develop/execute new projects
  • Initiate SEO program
  • We’ll choose the right approaches that reach out to current and prospective customers

Phase 4: Measurement and refinement

  • Measure & analyze results
  • Refine the marketing approach, if needed
  • Continue until results are achieved
  • Set new objectives and benchmarks

*We’ll guide you through the SWOT Analysis where we discover your firm’s: • Strengths • Weaknesses • Opportunities • Threats

By following this strategic marketing plan we can help you take your business to the next level and beyond. Our experience has demonstrated that a comprehensive and integrated, full-service marketing approach combining proven industry practices in a plan that is crafted for your firm’s specific needs, budget and time-frame will bring about positive results.