2022 is the year of transformation away from traditional advertising and conventional marketing and moving forward towards developing digital content, putting relevant posts on social media, and spending fewer dollars for paid media. For years so many companies have been spending huge amounts of money on...
You may ask, what will Social Media do for my brand, my sales and my growth strategy? Everyone knows that social media has grown over the past several years to be one of the most useful marketing tools since the company website first came on the...
It seems apparent that for at least the next several months business will not be going back to normal as we knew it before Covid-19. That’s why it’s important to have a strategy for generating leads and harvesting new business. Since last March many people have...
In today’s overcrowded business environment how do you differentiate yourself from all the other competitors in your field? What makes you different? REALLY DIFFERENT? People talk a lot about branding, but what is it and how do you build a remarkable brand? It starts with the simplicity...
Before you read another word, I hear you all saying, “What? Are you kidding? I wish we could have a huge wave of business!” But here’s the thing…if you understand science and how a tsunami works, you’ll know we are in the “bare beach” stage of...
Just because you’ve watched baseball your whole life doesn’t mean you can manage the Yankees. And just because you’ve looked at advertising your whole life doesn’t mean you can market your business. More than two thousand years ago Socrates observed, “I know that I know nothing.” ...
If you’re a B2B company - an industrial firm, a manufacturer, distributor, or any service company that markets to another business rather than direct to the consumer - you are probably grappling with how to take advantage of social media, as well as the content...
With all things digital changing as often as they do these days, many of our clients have asked us, “Do you think our website needs an update or a redesign?” Sometimes it’s fairly obvious – at least to us. Sometimes it’s more subtle – business is...
You‘re probably asking – what is a Marketing Intervention anyway? How do I know if my company needs one? Here’s how you know if it’s time to consider an “Intervention”: When you realize that everything related to marketing your firm looks old and tired When...
According to HubSpot in late 2018, 48% of marketers planned to add YouTube to their content strategy in the coming year – and that number is probably a lot higher by now. We are using YouTube because we know it is the second largest search...