In today’s overcrowded business environment how do you differentiate yourself from all the other competitors in your field? What makes you different? REALLY DIFFERENT? People talk a lot about branding, but what is it and how do you build a remarkable brand? It starts with the simplicity...
Before you read another word, I hear you all saying, “What? Are you kidding? I wish we could have a huge wave of business!” But here’s the thing…if you understand science and how a tsunami works, you’ll know we are in the “bare beach” stage of...
Just because you’ve watched baseball your whole life doesn’t mean you can manage the Yankees. And just because you’ve looked at advertising your whole life doesn’t mean you can market your business. More than two thousand years ago Socrates observed, “I know that I know nothing.” ...
If you’re a B2B company - an industrial firm, a manufacturer, distributor, or any service company that markets to another business rather than direct to the consumer - you are probably grappling with how to take advantage of social media, as well as the content...
With all things digital changing as often as they do these days, many of our clients have asked us, “Do you think our website needs an update or a redesign?” Sometimes it’s fairly obvious – at least to us. Sometimes it’s more subtle – business is...
You‘re probably asking – what is a Marketing Intervention anyway? How do I know if my company needs one? Here’s how you know if it’s time to consider an “Intervention”: When you realize that everything related to marketing your firm looks old and tired When...
According to HubSpot in late 2018, 48% of marketers planned to add YouTube to their content strategy in the coming year – and that number is probably a lot higher by now. We are using YouTube because we know it is the second largest search...
Your website “went down” and you are hysterical! OMG – what are you going to do?? All of your clients will think you are out of business! Your staff is driving you crazy… “OMG – our website is down!” “Call the ‘web guy’”, “Call the...
Most people today want to have just “digital assets”. They want everything online and available for email, to put on their website or share on social media. To a great extent that is true. However, there are still many situations when you want to have...