As companies everywhere engage in their annual goal-setting ritual for 2025, we take a different approach at MarketShare Communications. While others ask, โWhat are our goals?โ, we ask, โWhat do we want to achieve?โ This subtle shift in perspective makes a profound difference in how we plan, execute, and succeed. In my hashtag#MondayMarketingMinute today, I discuss the difference and why we think one is more important than the other. I hope you’ll listen and share your thoughts in the comments below. In our blog, ๐ฝ๐๐ฎ๐ค๐ฃ๐ ๐๐ค๐๐ก ๐๐๐ฉ๐ฉ๐๐ฃ๐: ๐๐๐ฎ ๐๐๐ง๐ ๐๐ฉ๐๐๐๐ง๐ ๐พ๐ค๐ข๐ข๐ช๐ฃ๐๐๐๐ฉ๐๐ค๐ฃ๐จ ๐๐ค๐๐ช๐จ๐๐จ ๐ค๐ฃ ๐ผ๐๐๐๐๐ซ๐๐ข๐๐ฃ๐ฉ๐จ, we share an outline and real-world example for getting ahead in 2025