Ilene Greene, President of MarketShare Communications, interviews Andrea Pass, Founder of Andrea Pass Public Relations, about the importance of using press coverage to build brand awareness, manage company reputation, and drive sales via editorial content and coverage....
2022 is the year of transformation away from traditional advertising and conventional marketing and moving forward towards developing digital content, putting relevant posts on social media, and spending fewer dollars for paid media. For years so many companies have been spending huge amounts of money on...
Content marketing is having a huge impact on business today. Not only are we finding it makes a difference, but our clients' websites are getting a lot of activity due to the content marketing we are creating. Watch this video to learn about the stats...
My Monday Marketing Minute this week is about why Content Marketing is so essential and has been one of the most important elements in marketing today! You can't win the war on your competition if you are going to try to outbuy them. Unless you...
No business is too small to have a memorable Brand. Even solopreneurs and small businesses want to build a remarkable Brand sstrategy. So what does it take to build a Great Brand? Watch my video to learn ow!...
It's not as difficult as you would think. These are tips all of us can implement starting now and go a long way to helping your business grow! My video spells out the 10 tips and if you would like a copy of all ten,...
You may ask, what will Social Media do for my brand, my sales and my growth strategy? Everyone knows that social media has grown over the past several years to be one of the most useful marketing tools since the company website first came on the...
It's MarketShare's Monday Marketing Minute. Are you doing the most important things to help your business gain awareness with your prospects and grow? #1 Spend time working on your business #2 Have a strong social media strategy & presence #3 Take advantage of audio & video resources Plant the...
Do you know who your target audience is? Do you know the profile of your perfect client or customer? Watch this video to learn more about where to find your perfect client. Then take the time to profile your target customer or client and create...
Learn how people are influenced by storytelling and how the principles of persuasion help align your story. They are Reciprocity, Commitment, Social Proof, Authority, Liking, and Scarcity. How can you use those 6 principles in your marketing?...