Branding

ESTABLISHING A STRONG BRAND IDENTITY IS ESSENTIAL!

What do you think of when you hear the term “branding?” Probably a logo, right? But branding s far more than corporate identity.

What is branding?

Branding is a strategy that clearly differentiates one company from another and one company’s unique products and services from their competitors’. It incorporates the company’s/organization’s mission and vision to convey the who, what, why that consumers come to recognize.

Branding comprises all the components that establish a relationship between the company and customers, or between customers and a particular product or service. It can create an emotional trigger and generate immediate brand awareness. It’s the feeling we get when we talk about the company. Branding is not what you say about yourself, it’s what your customers and clients say and think about you! Or as Jeff Bezos (Amazon) says, “Your brand is what other people say about you when you are not in the room.”

Who needs branding and why?

Whether you’re starting a new business or want to grow your existing brand, establishing a strong brand identity is essential. At MarketShare Communications, we work with you to develop a unique branding and marketing approach that gets results.

We help start-ups create a look for your business that conveys who you are and what you do for your clients.