Here’s where they are and the reasons why Today, regardless of industry, social media plays a huge role in how brands and businesses disseminate their messages and craft their public perception. In many cases, business leaders and C-Level people are having a social media presence
With an anticipated global recession looming – thanks to inflation and rising federal interest rates – it’s only natural for business owners to think about where they can cut costs in order to maximize profits. Unfortunately, when it comes to budget cuts, marketing is often
The end of 2022 is almost upon us, making now a great time to evaluate this past year’s marketing strategies, and set yourself up for success in 2023. Make a list of the marketing tactics that had the best results and helped you meet
As businesses clamor to captivate people’s attention and stay relevant, there is a large emphasis placed on the need to keep content fresh. Having a regular cadence of new marketing content to keep your customer base engaged, is critical in maintaining a healthy path to
We know it can be daunting coming up with creative content for social media week after week. So we’re here to help! We’ve compiled a list of 10 types of content ideas for your posts. 1) Promotion /Advertisement Post: Might seem like the most obvious,
2022 is the year of transformation away from traditional advertising and conventional marketing and moving forward towards developing digital content, putting relevant posts on social media, and spending fewer dollars for paid media. For years so many companies have been spending huge amounts of money
You may ask, what will Social Media do for my brand, my sales and my growth strategy? Everyone knows that social media has grown over the past several years to be one of the most useful marketing tools since the company website first came on
It seems apparent that for at least the next several months business will not be going back to normal as we knew it before Covid-19. That’s why it’s important to have a strategy for generating leads and harvesting new business. Since last March many people
In today’s overcrowded business environment how do you differentiate yourself from all the other competitors in your field? What makes you different? REALLY DIFFERENT? People talk a lot about branding, but what is it and how do you build a remarkable brand? It starts with
Before you read another word, I hear you all saying, “What? Are you kidding? I wish we could have a huge wave of business!” But here’s the thing…if you understand science and how a tsunami works, you’ll know we are in the “bare beach” stage
Just because you’ve watched baseball your whole life doesn’t mean you can manage the Yankees. And just because you’ve looked at advertising your whole life doesn’t mean you can market your business. More than two thousand years ago Socrates observed, “I know that I know
If you’re a B2B company – an industrial firm, a manufacturer, distributor, or any service company that markets to another business rather than direct to the consumer – you are probably grappling with how to take advantage of social media, as well as the content