More than Just Another Marketing Agency...
MarketShare Builds Your Brand & Grows Your Business

With over 30 years of experience, MarketShare Communications has grown into a strategic and results-oriented marketing, website development, and digital branding firm that helps companies build their brand awareness and engage new prospects.

Our team of experienced marketing professionals is made up of:

  • Marketing strategists
  • Digital & inbound marketing specialists
  • Web developers
  • Graphic designers
  • Copywriters
  • SEO/Social Media Experts

Together we help your business deliver innovative marketing with measurable results. The team spends time getting to know our clients personally so that they can execute the best marketing possible for a quantifiable return on investment.

A Multi-Channel Marketing Agency…

From initial creative concepts to final campaign execution, our services cover all aspects of marketing. Our programs are fully integrated including branding, website design and development, e-mail campaigns, SEO and social media programs, inbound marketing, advertising, and video — all working together seamlessly to reach your target customers precisely when they are looking for you.

For further information, please see our FAQ page.

Partner Bios


Ilene Greene

President & Founder


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Ilene B. Greene started her career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company for two years, she opened MarketShare Communications in 1986 to bring results-driven marketing and advertising services to small and middle-market companies in northern NJ and the NY/NJ metro area.

In 2004, Ilene merged MarketShare Communications with Design Graphics and assumed the position of President, with her partner, co-owner and husband, Ted Polmar, who held the role of Vice President and CFO. 

Ilene has held leadership positions with various business organizations and trade associations over the years including: 

  • Montville Chamber of Commerce – Board member, started the Women’s Business Committee
  • Morris County Chamber of Commerce – Women in Business Committee Member, Business Development Committee Member
  • NJ Advertising Club – Past President and long-time board member  
  • Commerce and Industry Association of New Jersey (CIANJ) – Past Member, Advisory Panel Member for the Women's Leadership Council and Small Business Council
  • BizCircles Networking Events – Co-facilitates executive peer group with partner Ted Polmar
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

In October of 2008, Ilene was inducted into the NJ Advertising Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBIZ. Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.


Ted Polmar

Chief Marketing Officer and Co-Owner


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Ted’s business background began selling medical equipment and supplies. Soon thereafter he became a Marketing Manager for IPCO Hospital Supply, a national distributor, where he developed new products for the hospital marketplace. He is credited for developing the:

  • Disposable Electro Surgical Pencil
  • Patient Belongings/Emergency Room Bags

After working for IPCO he developed his own Operating Room Sterilization Tray business.

Ted founded Design Graphics in 1976, an advertising and marketing agency, producing brochures, catalogs, product sheets, ads and other collateral materials for local and regional clients. The agency grew rapidly by developing websites for small and mid-size companies.

In 2004, Ted merged Design Graphics with MarketShare Communications, becoming Chief Marketing Officer and co-owner. As the company’s Chief Marketing Strategist and a certified Facilitative Leadership Trainer, Ted has the unique ability to clearly delineate business problems using a team approach. He has successfully leveraged these talents to help MarketShare’s clients develop marketing and branding programs based on implementing sound business strategies that increase business revenues while growing bottom-line profitability.

Ted has been involved in various business organizations and trade associations over the years including:

  • Morris County Chamber of Commerce – Business Development Committee Member, Technology Committee Member
  • BizCircles Networking Events – Co-facilitates executive peer group with partner Ilene Greene
  • Continuing and Professional Education Center of William Paterson University – Taught Marketing Strategy and Branding

Would You Like To Attract & Retain Your Best Customers?

Download MarketShare’s FREE e-book and find out how.