If the first half of the year flew by without the momentum you were hoping for, don’t worry—you’re not alone. For solopreneurs and small business owners, the start of the year is often filled with goals, big plans, and energy. But by midyear, it’s common to hit a few roadblocks—maybe your marketing efforts haven’t taken off, leads feel harder to come by, or your message isn’t connecting like it should.
Here’s the good news: the second half of the year is a fresh opportunity to regroup and take smarter steps toward growing your business.
At MarketShare Communications, we’ve worked with businesses facing these exact challenges. Whether you’re running things solo or leading a small team, here are five practical ways to create momentum heading into the rest of 2025.
1. Refine Your Message
Are you speaking directly to your ideal customer’s problems, goals, and interests? If not, your content may not be resonating. Clarify your value proposition, update your service descriptions, and consider writing a blog or two, or doing some video to share your perspective and build trust. Even simple updates to your messaging can help re-engage your audience.
2. Take a Fresh Look at Your Website
Your website doesn’t just represent your business—it is your business online. If it’s outdated, hard to navigate, or missing clear calls to action, you could be losing potential customers. Take time this summer to audit your site. Is it mobile-friendly? Easy to understand? Is the information current? Optimized for search engines? Small improvements can make a big difference.
3. Build a Simple, Focused Marketing Plan
You don’t need to be everywhere. Focus on the platforms and tactics that are most likely to reach your target audience. Maybe it’s email, LinkedIn, or local SEO. Start with one or two areas where you can be consistent and build from there. A clear plan helps you stay on track and make better use of your time and budget.
4. Get More Out of Email
Email marketing still delivers one of the highest returns on investment—but only if it’s done thoughtfully. Segment your list, personalize your messages, and provide value with each send. Whether it’s tips, updates, or exclusive offers, your emails should feel relevant and worth opening.
5. Reengage on Social—Strategically
Social media can be a great tool when used intentionally. Instead of posting just to post, focus on content that encourages interaction—like behind-the-scenes updates, customer stories, quick tips, or educational insights. Choose platforms where your audience is active and aim to build conversations, not just broadcast.
Need Help Putting It All Together?
You don’t have to do it alone. At MarketShare Communications, we specialize in helping small businesses and solopreneurs like you create practical marketing strategies that actually work. Whether it’s refreshing your website, clarifying your message, or launching a campaign, we’re here to help you finish 2025 strong.
Let’s grow your business—smarter, not harder.