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The S-W-O-T Analysis: The one marketing tool that can make all the difference to the future of your company

The S-W-O-T Analysis: The one marketing tool that can make all the difference to the future of your company

  • Do you know that there are threats “out there” that can really upset and damage your business?
  • Are you aware of new opportunities available that can help your business grow?

If not, you need to start paying attention and the best way we know is to do a comprehensive SWOT analysis for your company.

Not sure what a SWOT analysis is? Don't remember if you’ve ever done one? (Don't even know what SWOT stands for and are too embarrassed to ask)? Think it’s some trendy “shortcut speak” for Twitter or Facebook?

SWOT stands for: 
• Strengths • Weaknesses • Opportunities • Threats

A SWOT analysis is a business exercise that we require all of our clients go through once a year to determine where they are now and where they’re going in the short term. That’s because it’s important to make all stakeholders aware of growing competition, internal and/or external threats as well as strengths and opportunities they can take advantage of now!

Here’s how it works…you set aside some uninterrupted time to take a really long hard look at where you are today — compared to six months ago, last year, two years ago. Here are some things you need to ask yourself:

  • Are you better off today?
  • Are things status quo?
  • Are they worse?
  • Do you know why?
  • What’s changed?
  • How did that change affect your business?

Click on the link at the bottom to download our SWOT Analysis chart that we give to clients. You can use it as is – or change it to make it your own. In any case, once you put all of this down on paper you will see how it changes your thinking.

We’d love to hear from you after you go through the SWOT Analysis and let us know if it helped.

Click here for SWOT Chart