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Do You Know If Your Website is Secure Using Google’s “Rules”?

Do You Know If Your Website is Secure Using Google’s “Rules”?

Oftentimes when we are doing research we notice that there are still many websites that do not have a secure connection. You may or may not be aware that for the past few years in “Google World” businesses need to be sure they “follow the rules”!  You’re probably saying, “Why do I care what Google says? And how do I know if my site is secure?” Well, you should care and here’s why.

First of all, to check your site's security, look at the security status just to the left of your website address:

If you see a little green lock and/or the letters https: – your site is secure. 

If you see the little i in a circle - your site is NOT secure. That means the site isn't using a private connection and someone might be able to see or change the information you send or get through this site. 

 Info or Not secure

Why, you may ask, does this matter to my visitors? Website visitors are pretty savvy today and most know to look for the security symbol when entering a website. If that’s not enough of a reason, in 2016 Google – the 800-pound gorilla we all have to bow down to – really changed the game when they updated their Chrome browser to specifically identify websites that do not use HTTPS as "Unsecure". This is what you may see if you have an insecure v. secure site:

This security status is particularly important if you ask visitors to buy something on your website through e-commerce or ask them for personal information. When your site is secure and has an SSL certificate (SSL stands for Secure Socket Layer which is a security technology that establishes an encrypted connection between a web server and a browser), the information you share between the browser (you) and the website you are visiting or interacting with, is considered safe. 

When you visit a website that is NOT secure, information that you normally submit or obtain from that website is sent as plain text (meaning not encrypted) and therefore can be easily viewed if an attacker/hacker is able to intercept the information.

If by some remote chance your information is intercepted from a secure site, the hackers will not be able to read it because it will have been encrypted.

Not sure whether your current website is secure and would like more information from an experienced professional? Want to discuss refreshing an older site that has not been updated in the past 18-24 months? Need a brand new secure, responsive website? Give us a call at 973-299-8001 or email us at info@marketsharecomm.com to discuss how we can help you get your website updated with an SSL certificate and make sure it is also responsive and Google mobile-friendly!