Inbound Marketing

Attract New Customers Through Inbound Marketing

Simply stated Inbound marketing is based on attracting customers to your company by offering relevant and informative content and by adding some value at every stage in your customer's buying cycle.

The concept of Inbound marketing is to provide relevant information through multi-channel marketing techniques so that your potential customers start to build trust for your brand and enjoy the customer experience prior to making a purchase. If they value your information and your way of doing business, they are more likely to call on you when they need your product/service. Rather than badgering your prospects with calls, paid ads, and emails (Outbound marketing), Inbound marketing brings the customer to you when they are ready to buy.

To work well, inbound marketing should be targeted to your potential buyer – Account Based Marketing – and uses various tools that help the brand get found and help the customer learn useful, thoughtful things provided by the brand. The tools are:

  • Blogs
  • Social Media
  • SEO – Search Engine Optimization
  • SEM – Search Engine Marketing

Within the tools, a CTA (Call to Action) should always be included.

MarketShare is up to speed on the most recent Inbound marketing methods to help your target audience find you quickly and easily. Confused about which direction to take – or need help with your Blogs or Social Media?  We can help you up the chance getting more targeted leads to your door.

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Today Your Business Needs A Multi-channel Marketing Strategy

Looking for an experienced company that can help develop your multi-channel marketing program? When done right it can bring new traffic to your website, new leads, brand awareness and ultimately more sales

Client Testimonials

  • Without question my experience working with MarketShare has been invaluable. After searching for a marketing team Ilene and Ted were referred to me by a networking acquaintance who used their services and was very happy with the results. Their personal touch is just as paramount as their professionalism. My biggest appreciation is that whenever I have a question or need they are very quick to respond. I’m never dismissed or made to feel like an inconvenience, my business is a priority to them. From a marketing perspective, they have covered everything and have been crucial to helping my business grow. I now let anyone and everyone know about MarketShare and the wonderful results I am having.

    Julianne Cantarella
    Owner at New Jersey’s Matchmaker

  • It has been a pleasure to work with MarketShare Communications. It was apparent from our first meeting that Ted and Ilene were not only knowledgeable about the about the do’s and dont’s of marketing, but also genuinely concerned about the success of their clients. The work was completed as promised and on schedule and their top-notch team of performers keep “things moving” every step of the way, with constant and open communication. No matter the industry or size of your business, I would recommend MarketShare to complete your marketing plan.

    Tim Ur
    National Account Manager
    JDL Group

  • What I love about Ilene & Ted and working with them is that they are proactive. They always tell us when something new is going on and guide us on how to make our website better. It’s easy to just pick up the phone and call them to talk about something marketing related. They always take the time to hear what we need and then follow-up. And they are on top of every project we work on with them.

    Sally Glick
    Sobel & Co., LLC — Principal of the Firm and Chief Growth Strategist

  • Ilene & Ted, Jon and I want to thank you for doing a great job on our website and for your patience working with us. We really like the new site and it’s been a pleasure to work with you and your staff.

    Lisa Fried-Grodin, Esq.
    Partner, Meyers Fried-Grodin LLP

  • Thank you so much for your incredible support. I can’t even put into words how much it means to me. Talk next week.

    To your peace and prosperity,

    Claire Stoddard, Sales and Internet Copywriter

  • Ted, Ilene and the staff at MarketShare have been our marketing firm for almost ten years. They are proficient at what they do, the staff is wonderful, they always follow up and all of our projects get done very quickly and creatively. We can’t imagine working with anyone else!

    Dean Springmeyer
    Owner, U S Kitchens & Baths

  • I really enjoy our monthly meetings and I must say we have gotten more accomplished with your help and Ted’s help in the past year than we had in the previous seven. I can’t tell you how much I appreciate your ideas, frank comments, and persistence. It is a true pleasure.

    Sherman G. Lord, M.S., FAAA
    Managing Member