Case Studies

Case Study:
US Kitchens & Baths

U S Kitchens & Baths became a MarketShare client in 2007. Since then we have handled all of their marketing and advertising, including traditional print and digital presence. At the outset we created a new website and since that time have updated it several times to keep it current and mobile friendly. We have created billboards, newspaper ads, full color ads in regional glossy magazines, email blasts for their trade clients, and recently started a strategic social media marketing program which includes Facebook, Twitter and a Blog.

Since video is so important for reaching their target audience, we have shot several videos with the owners in their showroom and started a YouTube channel. We got them on HOUZZ as north Jersey local Pros, so their new kitchen remodeling projects get seen by hundreds of people who are considering a kitchen remodel in their area. We use Before and After photos that help prospects see the kind of work U S Kitchens & Baths does.

We’ve designed a new showroom brochure and an ebook on Kitchen Remodeling, which is available as a download on the website and acts as a Lead Magnet for them.

Since we want to reach people in the market for a new kitchen, we have been doing a targeted direct mail campaign to new homeowners, offering a 15% Off coupon on a new kitchen remodel or purchase of new cabinets.

Client: U S Kitchens & Baths

Services: Website Design & Development, Marketing Strategy, Eblasts, Print Ads, Social Media, Ebook Lead Magnet, Video


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