Case Studies

Case Study:
New Jersey's Matchmaker

As a traditional matchmaking service designed for commitment-minded singles, we knew that New Jersey’s Matchmaker needed to get the word out about their matchmaking and date coaching services to many more people in northern NJ. In order to begin we recommended that Julianne Cantarella, the owner of New Jersey’s Matchmaker, let us produce a new website. We designed a contemporary, warm and mobile-friendly responsive website with the ability to update it easily and often, keeping the content fresh and relevant to her audience.

Julianne attends many networking events for singles in NJ, so we designed a trifold brochure with the same branding as her new website. These are great to give as hand-outs to prospects at these events. We quickly got her social media presence active by posting regularly on Facebook and Twitter. As part of the program, we designed a guide called, “The Ten Commandments of Online Dating”, which we promote on both social media and email. The dating guide resides on the Home page of the website and acts as a Lead Magnet.

With video so important for reaching Julianne’s target market, single men and women in northern NJ, we created an original video that we promote on YouTube, social media and her website. Everything we do for New Jersey’s Matchmaker carries her unique branding across all marketing materials.

Client: New Jersey’s Matchmaker

Services: Website Design & Development, Marketing Strategy, Eblasts, Print Brochure, Social Media, Dating Guide Lead Magnet, Video

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