Case Studies


Case Study:
JDL Group

JDL Group, an IT cybersecurity and managed services company in northern NJ, came to MarketShare in need of help to update their website and develop a multi-channel marketing program that encompassed an SEO campaign, social media and email marketing. The first thing we did as agency of record was to move their website onto a WordPress platform, (it had been created in WIX), wrote new copy and added several new services pages.

Once we had updated the website, we began an organic SEO program. We then targeted specific vertical markets that were good audiences for their services, which included research for key words and phrases, building backlinks, writing and producing several ebooks about IT Security and Ransomware  and used these ebooks as Lead Magnets with Landing pages. An email marketing program was then established to notify clients and prospects of new services, again targeting vertical segments of the business marketplace. As part of the overall marketing program we blogged regularly, posted on LinkedIn and helped JDL with webinars and “Lunch and Learns” in conjunction with their vendors.

Client: JDL Group

Services: Website Redesign and Additions, Strategic Marketing and Development, SEO, Eblasts, Social Media, Content Curation and Blogging, Ebook Lead Magnets


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