Strategic Marketing

Are you thinking strategically? Here’s how we can help.
Take our Strategic Marketing Assessment:

	Marketing plan and calendar read more Starting with an introductory meeting followed by regularly scheduled meetings, we work with you to understand your business in order to strategize for growth and success. We then create a strategic marketing plan with actions, budgets, and timetables for each task.
	Corporate image & identity read more MarketShare works with you to assess your corporate image and identity, as expressed in your literature, signage, and logo.  With an understanding of your marketplace and competition, we will work with you to refine or redesign your corporate image as needed.
	Branding read more Corporate branding is more than just creating a logo with related marketing pieces. A strong branding strategy will add value to your company by helping to implement its long-term vision. To successful brand your company, we work with you to understand your strategic vision and how that translates into your stakeholders’ perception of your company.
	Media planning & budgeting read more A carefully thought-out media plan is an integral part of your marketing plan. By selecting the right vehicles, from print to web to other media, MarketShare will help you leverage your media dollars to the best advantage.
	SWOT analysis read more No marketing strategy should be implemented without first performing SWOT analysis – an assessment of your organization’s strengths and weaknesses and its opportunities and threats. Our facilitators have the skills to elicit the information needed to perform a thorough SWOT analysis.
	Think Tank / Brainstorming Developing new marketing initiatives read more Brainstorming sessions are integral to finding solutions to your marketing and business challenges. MarketShare will help you create a “think tank,” in which both MarketShare and your company’s leadership participate, with the goals of fostering creative thinking, developing new marketing initiatives, and growing your business.
	Public relations read more A public relations campaign incorporates many of the key facets of your strategic marketing plan, from media planning, press relations, to community relations. MarketShare will work with you to create a public relations plan that helps your company grow.
	Social Networking & Viral Marketing read more No marketing plan would be complete in today’s world without leveraging current social networking modalities and viral marketing. Social networks such as Twitter and LinkedIn can be used to successfully transmit your messaging and branding. Viral marketing, i.e., using individuals to disseminate your message, leading to an exponential growth in your exposure, can also be leveraged to build awareness of your brand.