Search Engine Optimization

First of all — what is SEO exactly?

SEO stands for Search Engine Optimization. It is a strategy for getting specific pages on your website with distinct words or phrases found by search engines when someone searches for a company like yours that offers your particular products or services.

As search engine algorithms change weekly and even daily, the methods for getting client websites to rank higher on the search engine results pages have evolved as well. You need to be sure that your website will be found by the major search engines whenever possible. So how do you increase your website’s visibility on search engines? Or in other words, how do we optimize your website? We can help you get connected.

Here are some things search engines look for:

  • Inbound links from authoritative websites
  • Relevant (meaning valuable to your clients) high-quality content
  • On-page optimization of key word usage
  • Keywords and META data
  • High profile local citations
    (That is, trusted and consistent name, address, contact info across directories and listings)
  • Click through rates on search results

Our SEO programs include:

  • Initial keyword research and consultation
  • Review of your website to be sure the code is search-engine friendly
  • Review and assess your on-page content and organize, rewrite and/or edit content accordingly
  • Ongoing link building
  • Submission of your URL and articles to directories and authoritative websites
  • Detailed Monthly Traffic & Usage Reports
  • Continued monitoring and updating of SEO data

MarketShare stays current on all the latest methods so your target audience can find you quickly and easily on the web. The thing to remember with SEO and Internet marketing is that it is really like any other type of marketing and sales. We’ll help you up the chance of making the sale by getting more targeted leads to your “door” (visit your website), but it’s up to you and your staff to close the sale.



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