The Marketshare Blog

May 26th, 2015

cartoons arguing about sales and marketing

It’s a dilemma in companies large and small. Who is responsible for new business development? Marketing says it’s sales. Sales thinks it’s marketing.

It’s not uncommon for sales and marketing to undermine each other’s contributions, especially when there’s a dip in revenue. But when the two unite and build from each other’s endeavors, a business will thrive.

In many cases, small to mid-sized business owners either handle their own marketing, hire an in-house marketer, or outsource to a company that specializes in small business marketing. The owner/operator is often the person producing daily sales or managing the team of people that do.

May 18th, 2015

small images of many subjects

Simply understanding the terms and concepts of marketing is NOT enough. The Four P’s of Marketing, SWOT Analysis, and SMART Goals will always be useful, but to be great, you have to go past the basics. Your marketing team must appreciate everything that has an impression on consumers and businesses. The most compelling marketing is developed from a mixture of everything around us. It’s the understanding the world in which we live that makes great marketing.

1. Psychology

May 11th, 2015

marketing with digital graphic background

What Physics Taught Me About Marketing is one of many brilliant and charming TED Talks. Speaker Dan Cobley explains how understanding the world around us is fundamental to marketing. The talk is a little over 7 minutes and includes a few connections that can be made between Physics and Marketing, but it was Cobley’s second explanation of Heisenberg’s uncertainty principle that stuck with me the most.

May 4th, 2015

arrows pointing around email marketing

Whether you’re reading your emails as a business owner or consumer, you can certainly relate to the frustrations of email overload. And, naturally, as your swiping unread emails off to your trash, you can’t possibly see the benefit of dedicating time or money towards sending emails.

According to the Epsilon Email Marketing Research Center, US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that "email marketing is dead", open and clicks remain stable.

February 17th, 2015
  • Do you know that there are threats “out there” that can really upset and damage your business?
  • Are you aware of new opportunities available that can help your business grow?

If not, you need to start paying attention and the best way we know is to do a comprehensive SWOT analysis for your company.

Not sure what a SWOT analysis is? Don't remember if you’ve ever done one? (Don't even know what SWOT stands for and are too embarrassed to ask)? Think it’s some trendy “shortcut speak” for Twitter or Facebook?

SWOT stands for:
• Strengths • Weaknesses • Opportunities • Threats

February 17th, 2015

Other than the Home page of your website one of the most visited and probably highest ranked pages on your site is the "About Us" page.  For small and mid-sized companies "About Us" is where you establish your credibility. Read through a few "About Us" pages of a typical small or middle market company website and what do most of them say? They sound really impressive but for the most part say absolutely nothing. Just a lot of hype and fluff!

Writing about yourself is never easy. Writing about your business can be even tougher.
That’s why so many companies end up with an "About Us" page that sound like this:

February 17th, 2015

A classic dilemma of most business owners and managers today is that they spend almost all of their time time “working IN their business and very little time working ON their business!”* The fact is that almost 90% of small businesses don’t even have a marketing plan!

If you’re like many small and middle market business owners or managers, marketing your company is an overwhelming task. You need marketing solutions that will attract new customers, bring about steady growth, get your name “out there” and ensure positive results. So where do you begin or how do you focus your efforts…especially in today’s Mobile/Digital/SEO/Social Media world?

If you’re a business owner looking down the road to a successful future, you need to know how to navigate the bumps along the way in order to arrive at the finish line.

After all, it’s difficult to reach your destination if you don’t know where you’re going.