The Marketshare Blog

September 16th, 2015

2016 with the zero replaced with a globe made up of marketing terms

2015 was the year to have your website redone or updated, incorporate a social media strategy, recognize the importance of constantly posting content, and SEO optimization. If you haven’t done those 4 things – you have about 2 months before it’s time to start focusing on what’s going to be important in 2016. (No pressure!)

For those of us up-to-date on our marketing and ready to get going on a plan for 2016, here are some things you need to keep in mind.

B2C Businesses:

PERSONALIZATION & CUSTOMER EXPERIENCE

August 24th, 2015

greyscale image of laptop and hands typing with colorful images of goods to purchase coming out from the screen

You have under 10 seconds of “read time” to communicate your message and drive your reader to take action! EVERY SINGLE ELEMENT of your email must be of value. When strategically constructed, the following types of emails can have an enormous impact on a retailer’s bottom line. 

WELCOME EMAILS

A welcome message should be the first email your customer receives from you. Use this email to let them know what types of content they’ll be receiving. Consider providing some type of “welcome discount code” to encourage them to start shopping. 

August 4th, 2015

LinkedIn App Icon

If a B2B business is incorporating social media into their marketing plan, LinkedIn is likely their focus. Aside from the amount of time LinkedIn can take up, so many small B2B owners also get frustrated that they're not getting any business from it.

It takes a long time to build up your social media reputation... just as it did your professional reputation offline. Here are the top 5 mistakes we see B2B owners making on LinkedIn:

July 20th, 2015

keyboard with black keys and one thumbs up and one thumbs down

In 2014, Facebook was responsible for about 25 percent of all web traffic. Which meant YOUR Facebook Business Page played a large part in getting people to your website. 

However, that's going to change since Facebook announced that its users could now pick a few dozen friends and pages to prioritze what appears at the top of their News Feed. This will make it much harder for marketing your Business Page.

July 6th, 2015

"We appreciate your trust in us" with a hand under it

Oftentimes a B2B company takes its customer for granted. In the rush of doing business on a day-to-day basis, owners and managers forget to say "thank you" to their customer base. Besides setting yourself apart from your competition with unique products and services, exceptional salespeople/employees and accessible customer service, always remember your customers are your bread and butter so periodically take the time to show them your really care. 

Here are 5 ideas to show your customers that YOU go the extra mile and their relationship with you is important!

June 29th, 2015

Two professionals sitting on larger B2B letters with a bubble above them and the word solution inside

Significant differences between B2B and B2C marketing & The top 5 digital marketing methods specifically for B2B!

At this point, everyone is aware of how important social media marketing is. But, for B2B small business owners that don’t hire a marketing company, it can be confusing and overwhelming. They’ve read and applied all of the “Best Tips” and other guidelines for social media marketing but not only are results lacking, they’re not even getting any interaction!

June 22nd, 2015

Beach ball with words 

As a small business, we understand that you're getting bombarded with the latest and greatest digital marketing tactics.

"Your website needs to be mobile-friendly."

               "Tweet twice a day!"

     "You must have a Facebook page."

                       "Join LinkedIn groups."

          "Your business will benefit from having a blog."

"Update your website."

                "XYZ will enhance your SEO."

... Sound familiar?? 

 While these digital efforts are important and are definitely part of the marketing toolbox, they don't always supersede traditional marketing. Here are a few traditional strategies for small businesses that still work very well!

June 15th, 2015

color wheel

Believe it or not, colors weigh very heavily on how we physically and mentally feel - which can weigh heavily on whether or not we purchase something. Did you know the color orange increases your energy? Blue can actually treat physical discomfort! Yellow can get your nerves going and even purifies your body. Red stimulates your mind and body from increasing blood circulation. 

Think about the last time you were exhausted and still had to pick up dinner or stop at a store. You want to get in, get out, and get home ASAP but you get that “second wind” once you’re out. Or the last time you were completely excited and energized to go out, but as soon as you got where you’re going you’re exhausted and ready to come home. 

June 8th, 2015

Blogging for Business letters

Yep, we're blogging about blogging this week.

Blogging is one of the first activities to be dismissed by a business. Yet, it's proven to be one of the most successful and effective ways to generate leads.

June 1st, 2015

clock with words time to adapt

We all know what happens to businesses when they fail to adapt.

Even industry leaders will plummet. (Blockbuster Video, Eastman Kodak Co., Blackberry)

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