The Marketshare Blog

July 20th, 2015

keyboard with black keys and one thumbs up and one thumbs down

In 2014, Facebook was responsible for about 25 percent of all web traffic. Which meant YOUR Facebook Business Page played a large part in getting people to your website. 

However, that's going to change since Facebook announced that its users could now pick a few dozen friends and pages to prioritze what appears at the top of their News Feed. This will make it much harder for marketing your Business Page.

July 6th, 2015

"We appreciate your trust in us" with a hand under it

Oftentimes a B2B company takes its customer for granted. In the rush of doing business on a day-to-day basis, owners and managers forget to say "thank you" to their customer base. Besides setting yourself apart from your competition with unique products and services, exceptional salespeople/employees and accessible customer service, always remember your customers are your bread and butter so periodically take the time to show them your really care. 

Here are 5 ideas to show your customers that YOU go the extra mile and their relationship with you is important!

June 29th, 2015

Two professionals sitting on larger B2B letters with a bubble above them and the word solution inside

Significant differences between B2B and B2C marketing & The top 5 digital marketing methods specifically for B2B!

At this point, everyone is aware of how important social media marketing is. But, for B2B small business owners that don’t hire a marketing company, it can be confusing and overwhelming. They’ve read and applied all of the “Best Tips” and other guidelines for social media marketing but not only are results lacking, they’re not even getting any interaction!

June 22nd, 2015

Beach ball with words 

As a small business, we understand that you're getting bombarded with the latest and greatest digital marketing tactics.

"Your website needs to be mobile-friendly."

               "Tweet twice a day!"

     "You must have a Facebook page."

                       "Join LinkedIn groups."

          "Your business will benefit from having a blog."

"Update your website."

                "XYZ will enhance your SEO."

... Sound familiar?? 

 While these digital efforts are important and are definitely part of the marketing toolbox, they don't always supersede traditional marketing. Here are a few traditional strategies for small businesses that still work very well!

June 15th, 2015

color wheel

Believe it or not, colors weigh very heavily on how we physically and mentally feel - which can weigh heavily on whether or not we purchase something. Did you know the color orange increases your energy? Blue can actually treat physical discomfort! Yellow can get your nerves going and even purifies your body. Red stimulates your mind and body from increasing blood circulation. 

Think about the last time you were exhausted and still had to pick up dinner or stop at a store. You want to get in, get out, and get home ASAP but you get that “second wind” once you’re out. Or the last time you were completely excited and energized to go out, but as soon as you got where you’re going you’re exhausted and ready to come home. 

June 8th, 2015

Blogging for Business letters

Yep, we're blogging about blogging this week.

Blogging is one of the first activities to be dismissed by a business. Yet, it's proven to be one of the most successful and effective ways to generate leads.

June 1st, 2015

clock with words time to adapt

We all know what happens to businesses when they fail to adapt.

Even industry leaders will plummet. (Blockbuster Video, Eastman Kodak Co., Blackberry)

Key Statistics:

May 26th, 2015

cartoons arguing about sales and marketing

It’s a dilemma in companies large and small. Who is responsible for new business development? Marketing says it’s sales. Sales thinks it’s marketing.

It’s not uncommon for sales and marketing to undermine each other’s contributions, especially when there’s a dip in revenue. But when the two unite and build from each other’s endeavors, a business will thrive.

In many cases, small to mid-sized business owners either handle their own marketing, hire an in-house marketer, or outsource to a company that specializes in small business marketing. The owner/operator is often the person producing daily sales or managing the team of people that do.

May 18th, 2015

small images of many subjects

Simply understanding the terms and concepts of marketing is NOT enough. The Four P’s of Marketing, SWOT Analysis, and SMART Goals will always be useful, but to be great, you have to go past the basics. Your marketing team must appreciate everything that has an impression on consumers and businesses. The most compelling marketing is developed from a mixture of everything around us. It’s the understanding the world in which we live that makes great marketing.

1. Psychology

May 11th, 2015

marketing with digital graphic background

What Physics Taught Me About Marketing is one of many brilliant and charming TED Talks. Speaker Dan Cobley explains how understanding the world around us is fundamental to marketing. The talk is a little over 7 minutes and includes a few connections that can be made between Physics and Marketing, but it was Cobley’s second explanation of Heisenberg’s uncertainty principle that stuck with me the most.

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