The Rise of Video Marketing on Social and How It Affects Your Business

hand holding a video recorder with Facebook Live on it

According to HubSpot, 48% of marketers plan to add YouTube to their content strategy in the next year --- the rest of us, already have!

We meet with businesses regularly who are interested in social media marketing and our conversations with them go right into video! They’ll often give us a confused look and say something like, “I’m really just interested in a few posts a week.” And we have to explain that social media marketing has changed over the last 2 years – if you’re not creating videos to post and incorporating a YouTube Channel into your social strategy, your strategy will be lacking. 

Video on social media has completely changed the way small, medium, and large companies are communicating with their customers and prospects. Take a look at some stats from a recent tubularinsights report:

  • 84% of consumers are watching videos on mobile devices.
  • 33% of consumers are watching during their lunch hour, 43% during the afternoon, 56% during the evening, 38% before bed, and 16% in the middle of the night.
  • 49% of consumers are engaging with branded videos on Facebook, 32% on YouTube, 24% on Instagram, 22% on Snapchat, and 22% on Twitter.
  • 64% of consumers purchase after watching branded social videos.
  • Consumers are most interested in behind-the-scenes videos, funny videos, educational videos, and emotional videos.

Did you also know that using the word “video” in a subject line boosts the open rate 19% 

And if you still want more!...


  • boosts click-through rates in marketing email by 200-300%; 
  • increases conversion rates by 80% when embedded in landing pages; 
  • helps 90% of customers make purchasing decisions; and increases the likelihood of online purchase by 64%. (Source)

80% of customers remember a video they’ve watched in the last month – and that means they’re also far more likely to remember your brand. (Source)

There’s no arguing how convincing these facts are about video marketing. Yet, so many businesses (especially ones who outsource their marketing) are hesitant to get started. Here’s why you shouldn’t be!

First, It’s not as costly as you think! We know what you’re remembering – that time you had a production company come to your business to shoot a video in the early 2000s and the 2 -minute video cost you thousands of dollars. (We did it too!) 

In comes the SMARTPHONE! Now, a marketing company can take professional videos using a smartphone. And, there’s a plethora of video editing tools that we use to make them even more professional.

Second, It’s not as time consuming as you think! 

We can record as much as 5-10 videos with our clients in 2-3 hours. That means MONTHS worth of video content in less than a half a day. 

Last, It’s not as difficult as you might think. You’re a business owner – not an actor. You won’t be writing and memorizing scripts.

We make it simple and natural! A few strategies we use to do this are coming up with a questions to be answered. Usually these are your most frequently asked questions. You’re with your customers everyday! What do they ask you? Another approach that works well is discussing a hot topic in your industry! Doing voiceovers on slideshow videos is also a great idea and has been very useful for B2B companies. These are just the tip of the iceberg. 

There are endless solutions to easily incorporate videos into your marketing strategy! Are you ready to get started!?


Contact MarketShare Communications today for a FREE consultation!