August 2017

August 24th, 2017

#barcamp. Sound Familiar? This was the first ever hashtag used on social media. Hashtag inventor, Chris Messina, included it in a tweet in August 2007. Even though the use of hashtags on social media has been around for 10 years, many businesses struggle to use them in a constructive way.

Hastags can be very useful in marketing campaigns, but before we explore what hashtags mean to your business and how your business should be using them, we need to examine what hastags mean to consumers.

Hastags are used in 4 major ways:

1. The hastag is a type of meta tag which makes it easier to users to find messages with a specific theme or content. Example: An Instagram User interested in relationship advice might search for terms like "relationships", "dating coach", "matchmaking", "love advice", etc. I searched "matchmaker"! See the image below and the many hastags used to help people find it!