August 2015

August 24th, 2015

greyscale image of laptop and hands typing with colorful images of goods to purchase coming out from the screen

You have under 10 seconds of “read time” to communicate your message and drive your reader to take action! EVERY SINGLE ELEMENT of your email must be of value. When strategically constructed, the following types of emails can have an enormous impact on a retailer’s bottom line. 


A welcome message should be the first email your customer receives from you. Use this email to let them know what types of content they’ll be receiving. Consider providing some type of “welcome discount code” to encourage them to start shopping. 

August 4th, 2015

LinkedIn App Icon

If a B2B business is incorporating social media into their marketing plan, LinkedIn is likely their focus. Aside from the amount of time LinkedIn can take up, so many small B2B owners also get frustrated that they're not getting any business from it.

It takes a long time to build up your social media reputation... just as it did your professional reputation offline. Here are the top 5 mistakes we see B2B owners making on LinkedIn: