June 2015

June 29th, 2015

Two professionals sitting on larger B2B letters with a bubble above them and the word solution inside

Significant differences between B2B and B2C marketing & The top 5 digital marketing methods specifically for B2B!

At this point, everyone is aware of how important social media marketing is. But, for B2B small business owners that don’t hire a marketing company, it can be confusing and overwhelming. They’ve read and applied all of the “Best Tips” and other guidelines for social media marketing but not only are results lacking, they’re not even getting any interaction!

June 22nd, 2015

Beach ball with words 

As a small business, we understand that you're getting bombarded with the latest and greatest digital marketing tactics.

"Your website needs to be mobile-friendly."

               "Tweet twice a day!"

     "You must have a Facebook page."

                       "Join LinkedIn groups."

          "Your business will benefit from having a blog."

"Update your website."

                "XYZ will enhance your SEO."

... Sound familiar?? 

 While these digital efforts are important and are definitely part of the marketing toolbox, they don't always supersede traditional marketing. Here are a few traditional strategies for small businesses that still work very well!

June 15th, 2015

color wheel

Believe it or not, colors weigh very heavily on how we physically and mentally feel - which can weigh heavily on whether or not we purchase something. Did you know the color orange increases your energy? Blue can actually treat physical discomfort! Yellow can get your nerves going and even purifies your body. Red stimulates your mind and body from increasing blood circulation. 

Think about the last time you were exhausted and still had to pick up dinner or stop at a store. You want to get in, get out, and get home ASAP but you get that “second wind” once you’re out. Or the last time you were completely excited and energized to go out, but as soon as you got where you’re going you’re exhausted and ready to come home. 

June 8th, 2015

Blogging for Business letters

Yep, we're blogging about blogging this week.

Blogging is one of the first activities to be dismissed by a business. Yet, it's proven to be one of the most successful and effective ways to generate leads.

June 1st, 2015

clock with words time to adapt

We all know what happens to businesses when they fail to adapt.

Even industry leaders will plummet. (Blockbuster Video, Eastman Kodak Co., Blackberry)

Key Statistics: