The Marketshare Blog

August 24th, 2017

#barcamp. Sound Familiar? This was the first ever hashtag used on social media. Hashtag inventor, Chris Messina, included it in a tweet in August 2007. Even though the use of hashtags on social media has been around for 10 years, many businesses struggle to use them in a constructive way.

Hastags can be very useful in marketing campaigns, but before we explore what hashtags mean to your business and how your business should be using them, we need to examine what hastags mean to consumers.

Hastags are used in 4 major ways:

1. The hastag is a type of meta tag which makes it easier to users to find messages with a specific theme or content. Example: An Instagram User interested in relationship advice might search for terms like "relationships", "dating coach", "matchmaking", "love advice", etc. I searched "matchmaker"! See the image below and the many hastags used to help people find it!

April 27th, 2017

Your smile is your LOGO, your personality is your BUSINESS CARD, how you leave others feeling after having an experience with you becomes your TRADEMARK.

So your website “went down” and you are hysterical! OMG – what are you going to do?? All of your clients will think you are out of business! Your staff is driving you crazy… “Call the ‘web guy’”, “Call the marketing company”, “Get the IT Dept involved”. “OMG – our website is down!”

Yeah – well take a chill pill. We are living in the age of cyber technology and guess what? It happens to the best of them…and if you think you have problems when your site is down for a few hours – or even a few days – think again.

April 25th, 2016

Your smile is your LOGO, your personality is your BUSINESS CARD, how you leave others feeling after having an experience with you becomes your TRADEMARK.

Your Personal Brand is how people perceive YOU, not just your business. Have you ever met someone that you admired or connected with so well that you were just looking for a reason to do business with them? Or, have you ever been so turned off by someone that it didn't matter if he or she solved a problem you've been having for years, you wouldn't deal with them under any circumstances? Most people don't fall completely into either category, but striving to be a memorable "brand" - someone that people want to deal with - is a tried and true way to also help you grow your business.

February 23rd, 2016

Five silhouettes of people with magnifying glass over the middle person

So here we are — well into 2016 and perhaps for many of you it’s business as usual. We hope that you are doing well and happy with the results of the status quo!

But for some of us business has become more challenging and thus we have to make some changes in “the way we do business” to attract new clients and customers and to grow our organizations.

December 30th, 2015

The beginning of a New Year is a great time for reflection on what went well (and what didn't) and a good time to make specific plans for the future. Careful planning is an essential requirement of every successful business. As your last "to-do" in 2015 schedule a Monday morning planning session with your staff or team to start the New Year off on the right foot. A discussion about the upcoming year can help everyone solidify both short- and long-term goals and gain consensus by providing a clearly defined direction and action plan.

Following are some suggestions for 2016 conversations as they relate to your business planning and strategies:

November 24th, 2015

Figures of businessmen on different platforms of success

Networking is one of the keys to the success of most small to medium size businesses. Getting to know someone in person instead of just by email or word of mouth marketing can make a huge impact...especially in the B2B world. It’s also probably the toughest marketing activity for many people. And because of that, so many struggle, do it wrong, and sometimes even give up. 

Networking can be a rewarding experience if done well. Even long time networkers can use a refresher from time to time. The trick is to develop a plan that will lead to building strong relationships which will then lead to referrals and new business. Marketshare has put together a list of networking tips to use at your next networking events:

November 2nd, 2015

Desktop with an arrow leading to a laptop with an arrow leading to a tablet with an arrow leading to a smartphone

Your website is most often the first impression of your business. 

That's where our experienced website development team comes in. Here are some reasons why you might want to give your business website a makeover in 2016:

1. To Make it Mobile-Friendly

This past year we have hit the “Mobile Tipping Point” so it is no longer a discussion of “if” mobile is important…we absolutely know it is! 

October 21st, 2015

two boys and one girl dressed professionally sitting at an office desk

Recently, when re-organizing my bookcase, I came across this book someone had sent me and sat down for a few minutes to read the insights that Robert Fulgham brought to mind. I realized there are many of the same kind of ideas that are important to incorporate into our business lives that make us better people. We’ve revised a few to be more appropriate for business, but they have a strong meaning none the less.

September 16th, 2015

2016 with the zero replaced with a globe made up of marketing terms

2015 was the year to have your website redone or updated, incorporate a social media strategy, recognize the importance of constantly posting content, and SEO optimization. If you haven’t done those 4 things – you have about 2 months before it’s time to start focusing on what’s going to be important in 2016. (No pressure!)

For those of us up-to-date on our marketing and ready to get going on a plan for 2016, here are some things you need to keep in mind.

B2C Businesses:

PERSONALIZATION & CUSTOMER EXPERIENCE

August 24th, 2015

greyscale image of laptop and hands typing with colorful images of goods to purchase coming out from the screen

You have under 10 seconds of “read time” to communicate your message and drive your reader to take action! EVERY SINGLE ELEMENT of your email must be of value. When strategically constructed, the following types of emails can have an enormous impact on a retailer’s bottom line. 

WELCOME EMAILS

A welcome message should be the first email your customer receives from you. Use this email to let them know what types of content they’ll be receiving. Consider providing some type of “welcome discount code” to encourage them to start shopping. 

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