The Marketshare Blog

November 15th, 2017

smiley face ornaments with one sad face

We personally know businesses that will not participate in internet marketing - especially social media. Their fear of being bashed online prevents them from taking advatage of how they can profit from being online. We think that's a huge mistake! Here's the issue with that way of thinking - If someone is going to talk negatively about you, they're going to do it whether you're online or not. The advantage of being online is that you have a better chance of knowing about it.

Everytime I log onto Facebook, I see someone asking for a plumber, dentist, copywriter, accountant, kitchen designer... you name it - someone is asking for it. Having an active business page on social media allows people to link your page directly to the person asking for your product or service!

October 17th, 2017

hand holding a video recorder with Facebook Live on it

According to HubSpot, 48% of marketers plan to add YouTube to their content strategy in the next year --- the rest of us, already have!

We meet with businesses regularly who are interested in social media marketing and our conversations with them go right into video! They’ll often give us a confused look and say something like, “I’m really just interested in a few posts a week.” And we have to explain that social media marketing has changed over the last 2 years – if you’re not creating videos to post and incorporating a YouTube Channel into your social strategy, your strategy will be lacking. 

August 24th, 2017

#barcamp. Sound Familiar? This was the first ever hashtag used on social media. Hashtag inventor, Chris Messina, included it in a tweet in August 2007. Even though the use of hashtags on social media has been around for 10 years, many businesses struggle to use them in a constructive way.

Hastags can be very useful in marketing campaigns, but before we explore what hashtags mean to your business and how your business should be using them, we need to examine what hastags mean to consumers.

Hastags are used in 4 major ways:

1. The hastag is a type of meta tag which makes it easier to users to find messages with a specific theme or content. Example: An Instagram User interested in relationship advice might search for terms like "relationships", "dating coach", "matchmaking", "love advice", etc. I searched "matchmaker"! See the image below and the many hastags used to help people find it!

April 27th, 2017

Your smile is your LOGO, your personality is your BUSINESS CARD, how you leave others feeling after having an experience with you becomes your TRADEMARK.

So your website “went down” and you are hysterical! OMG – what are you going to do?? All of your clients will think you are out of business! Your staff is driving you crazy… “Call the ‘web guy’”, “Call the marketing company”, “Get the IT Dept involved”. “OMG – our website is down!”

Yeah – well take a chill pill. We are living in the age of cyber technology and guess what? It happens to the best of them…and if you think you have problems when your site is down for a few hours – or even a few days – think again.

April 25th, 2016

Your smile is your LOGO, your personality is your BUSINESS CARD, how you leave others feeling after having an experience with you becomes your TRADEMARK.

Your Personal Brand is how people perceive YOU, not just your business. Have you ever met someone that you admired or connected with so well that you were just looking for a reason to do business with them? Or, have you ever been so turned off by someone that it didn't matter if he or she solved a problem you've been having for years, you wouldn't deal with them under any circumstances? Most people don't fall completely into either category, but striving to be a memorable "brand" - someone that people want to deal with - is a tried and true way to also help you grow your business.

February 23rd, 2016

Five silhouettes of people with magnifying glass over the middle person

So here we are — well into 2016 and perhaps for many of you it’s business as usual. We hope that you are doing well and happy with the results of the status quo!

But for some of us business has become more challenging and thus we have to make some changes in “the way we do business” to attract new clients and customers and to grow our organizations.

December 30th, 2015

The beginning of a New Year is a great time for reflection on what went well (and what didn't) and a good time to make specific plans for the future. Careful planning is an essential requirement of every successful business. As your last "to-do" in 2015 schedule a Monday morning planning session with your staff or team to start the New Year off on the right foot. A discussion about the upcoming year can help everyone solidify both short- and long-term goals and gain consensus by providing a clearly defined direction and action plan.

Following are some suggestions for 2016 conversations as they relate to your business planning and strategies:

November 24th, 2015

Figures of businessmen on different platforms of success

Networking is one of the keys to the success of most small to medium size businesses. Getting to know someone in person instead of just by email or word of mouth marketing can make a huge impact...especially in the B2B world. It’s also probably the toughest marketing activity for many people. And because of that, so many struggle, do it wrong, and sometimes even give up. 

Networking can be a rewarding experience if done well. Even long time networkers can use a refresher from time to time. The trick is to develop a plan that will lead to building strong relationships which will then lead to referrals and new business. Marketshare has put together a list of networking tips to use at your next networking events:

November 2nd, 2015

Desktop with an arrow leading to a laptop with an arrow leading to a tablet with an arrow leading to a smartphone

Your website is most often the first impression of your business. 

That's where our experienced website development team comes in. Here are some reasons why you might want to give your business website a makeover in 2016:

1. To Make it Mobile-Friendly

This past year we have hit the “Mobile Tipping Point” so it is no longer a discussion of “if” mobile is important…we absolutely know it is! 

October 21st, 2015

two boys and one girl dressed professionally sitting at an office desk

Recently, when re-organizing my bookcase, I came across this book someone had sent me and sat down for a few minutes to read the insights that Robert Fulgham brought to mind. I realized there are many of the same kind of ideas that are important to incorporate into our business lives that make us better people. We’ve revised a few to be more appropriate for business, but they have a strong meaning none the less.