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6 Things Search Engines Look For

6 Things Search Engines Look For

SEO stands for Search Engine Optimization, a strategy for getting specific pages on your website found by search engines when someone searches for a company like yours that offers similar products or services. In its most simple form, this is accomplished by using specific words or phrases within your content that research shows people are searching for.

Here are some things search engines look for:

  • Inbound links from authoritative websites
  • Relevant high-quality content (meaning valuable to your clients) 
  • On-page optimization of key word usage
  • Keywords and META data
  • High profile local citations
    (Trusted and consistent name, address, contact info across online directories and listings)
  • Click-through rates on search results