For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don’t know where to begin or how to focus their efforts. 90% of small businesses don’t even have a marketing plan. It’s difficult to reach your destination if you don’t know where you’re going!

If you’re a small business owner looking for ease, focus and marketing success, we recommend that you focus on four important tactics:

Establish a memorable and unmistakable brand identity

• The secret to business success is determined by your ability to communicate your business with laser precision and to deliver a clearly-defined and consistent experience called branding.
• Build a strong brand identity that shows distinction and establish that identity before launching any marketing activities.

Create a deep connection with your core target audience

• Who wants and needs what you have to offer?
• Where do they “hang out”?
• How can you help them?
• The better you define this group, the more effective your marketing will be.

Design compelling offers that pull customers in like a magnet

• Even in the B-2-B realm, many purchasing decisions are based on emotion. It’s the job of a good marketer to know how your customers feel and to get them to visualize how your services can meet their needs.
• People want to know, “What’s in it for me?” Tap into the emotion and touch your customers where they will “feel it”.

Craft a personal, workable marketing plan

• Marketing is everything you do to make your product or service more visible, more desirable and more profitable.
• Your marketing plan will clearly define the big picture and provide focus and direction based on your target market and budget.
• Since most small business owners do not have a plan, you’ll have a leg up on your competition by crafting a workable marketing plan to ensure that you reach your business goals.