Partner Bios
Ilene B. Greene
Ilene B. Greene, president, founded MarketShare in 1986. Since then, the company has provided advertising, design, and marketing strategies to numerous small- and mid-size businesses, Fortune 1000 companies, and government agencies in the consumer, retail, tourism, and professional services industries.
A talented pianist, Ilene drew on her music education to launch a career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company, she opened MarketShare and has never looked back.
In 2004, Ilene merged MarketShare Communications with Design Graphics and assumed the position of president, with her partner and co-owner, Ted Polmar, serving as vice president and lead marketing strategist. With this merger, MarketShare enhanced its service offerings with web site design and development and strategic marketing consulting.
Ilene is a past president and longtime board member of the NJ Advertising Club. She is also a member of Commerce and Industry Association of New Jersey (CIANJ) and sits on its Advertising and Media Relations Committee of Commerce Magazine/CIANJ, as well as on CIANJ's advisory panel of the Women's Leadership Council and Small Business Council. She is a member of the Association of Women in Communications (AWC) - North Jersey Chapter, and provides logo design and marketing expertise to the Women's Fund of New Jersey. At the invitation of Dr. Murray Sabrin, executive director of the Ramapo College Center for Business and Public Policy, she sits on that organization’s board of advisors.
Ilene co-facilitates the BizCircles Executive Forum with her partner Ted Polmar, at MarketShare’s office where CEOs and Presidents of small and middle market firms meet monthly to exchange ideas and share challenges about their companies with other business leaders. Ilene also teaches marketing strategy and branding classes at the Continuing and Professional Education Center of William Paterson University.
In October of 2008, Ilene was inducted into the NJ Ad Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBiz.
Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.
Ted Polmar
Ted’s business background began in 1965 when he began working for a medical equipment and supply manufacturer. In 1970 he became Marketing Manager for IPCO Hospital Supply, a national distributor, where he developed new products for the hospital marketplace and traveled throughout the country training their 150 person sales force. He developed a disposable Electro Surgical Pencil, and the Patient Belongings Bag/Emergency Room Bags, still being used in hospitals nationwide today. Shortly after leaving IPCO, he developed a Hospital-Direct Sterilization Tray business selling to operating rooms and central supply departments.
In 1976 Ted founded Design Graphics, an advertising and marketing agency, developing ads, brochures, catalogs, product sheets and other collateral materials for local and regional clients. With the advent of the Internet in the 1990s, the agency grew rapidly by developing websites for small- and mid-size companies.
In 2004, Ted merged Design Graphics with MarketShare Communications, becoming vice president and co-owner. As the company’s Chief Marketing Strategist and a certified Facilitative Leadership Trainer, Ted has the unique ability to clearly delineate business problems using a team approach. He has successfully leveraged these talents to help MarketShare’s clients develop marketing and branding programs based on implementing sound business strategies that increase business revenues while growing bottom-line profitability.
Ted is a certified Facilitative Leadership Trainer. Ted co-facilitates the BizCircles Executive Forum with his partner Ilene Greene, at MarketShare’s office where CEOs and Presidents of small and middle market firms meet monthly to exchange ideas and share challenges about their companies with other business leaders. Ted also teaches marketing strategy and branding classes at the Continuing and Professional Education Center of William Paterson University.
Ted is currently working on a key MarketShare initiative to develop a new social networking program for business professionals to be launched in 2010.